What is your property worth?

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How Soon Do You Want To Move?


How Would You Like to be Contacted?

Are You Ready to Sell?

Evaluating your motivation for moving, articulating your sales expectations and understanding market conditions will enhance your selling experience and future buying decisions.

Your Sutton Whitecap Realty Associate, Carolyn Dyment,will work with you closely to understand these important, personal dynamics. Until then, here are some questions to ask yourself as you consider selling your home:

Why are you selling your home?

  • Job demands
  • Space requirements
  • Financial situation
  • Neighbourhood conditions / amenities

Are you in a hurry to move?

Are there any other special conditions you need to apply to the sale?

  • Financing
  • Type of property
  • Interest in Title
  • Tax Implications

What are you looking for in your future residence?

  • Location / neighbourhood amenities
  • Home size, amenities and features
  • Financing options
  • Interest in Title
  • Type of property

What are the current interest rates?
What are your current mortgage payments?
Are there many homes for sale in your area?
What is the going market value of comparable homes in your area?
Are there many homes for sale in your future neighbourhood?
What is the going market value of comparable homes in your future neighbourhood?
What are some potential costs?

  • Home inspection / Repair costs
  • Closing cost
  • Moving cost

Establishing your Asking Price
Deciding what price tag to put on your home is never easy. Price is often the determining factor for potential buyers. Location, layout and amenities are important but in the end most of us have to look at the bottom line. Many sellers like to think they can start with the price they originally paid, add a healthy mark-up and wait for the offers to roll in. A lot of those sellers will have to adjust their price once their home is on the market.

Try to put aside your subjectivity
The cherished memories you may hold of your home are basically unimportant to buyers. Usually they re more interested in creating their own memories. An unsentimental look at the market value of your home can save time and disappointment.

The amount you actually spent for home upgrades is worth mentioning in the listing information, but their reflection in the selling price can be somewhat distorted. The new carpet, paint, or deck you added may increase the value (and shorten the time your home is for sale) but don t expect to be reimbursed dollar for dollar for those renovations. As design trends change you may also find that certain renovations are either more or less desirable. (Do you remember shag?)

Arrange a Comparative Market Analysis (CMA)
It is standard practice for a seller to ask real estate agents to visit and evaluate their home. Ask for a comparative market analysis showing the selling prices of similar homes in the neighbourhood, those currently on the market and those that didn t sell. A CMA presented by an experienced agent can provide a realistic price estimate of your home. Remember however that CMAs are not set in stone. Some agents under-value your home in hopes of creating demand. Others will flatter you with over-inflated estimates in order to get your listing but later suggest a price reduction. You may want to get a number of CMAs and augment it with your own investigative work.

Conduct your own market research
When homes in your area have open houses take a look. Use this opportunity to compare your home to "the competition" in terms of price, location, square footage, and amenities. Once you look at several listings you should be able to make an educated guess as to the market value of different aspects of your home. If you are months away from actually listing your home, visiting open houses may also help you discover which renovations could be profitable and appeal to today s consumers.

Calculate the price per square foot
There are many factors to take into consideration when determining market value. Price per square foot is a good starting point. You can get a fair idea of the average price per square foot of homes in your neighbourhood by reviewing properties sold or for sale recently. Remember that there is more than one way to count square footage so it s a good idea to ask your agent what method is commonly used.

Consider market conditions
Real estate is one of the most secure investments you can make but prices can rise and fall independent of the quality of the individual properties. If you attempt to sell your home when the market dips you ll find you may have to lower the price below your expectations. Interest rates, the state of the economy and the local job market should be considered before you put your home on the market. The time between price peaks varies due to local and national market influences. These characteristics will assist you in determining if there is any market timing opportunities.

Finally, consider your own needs when setting your price. Are you in a hurry to sell? If so you may want to knock one or two percent off the market value. Is there a minimum amount you can afford to accept? If you have the luxury of time you have more leverage. Keep in mind however, that a house that is on the market too long or has a large price reduction at some point, may be viewed as "damaged" or "stale goods."

Your best strategy may be to establish a fair asking price from the start. Most buyers will make an offer lower than the listed price in a bid to see how low you ll go. However, those who have researched the market will be willing to meet you near your terms.

Showing Off Nicely
5 Tips to Prepare your Home for Showing

When it comes to selling real estate, appearances are everything and first impressions are often all you have. Your efforts to improve the appearance of your home will boost the number and value of offers you receive, and ultimately accelerate the sale of your home.

Sometimes it s difficult for homeowners to be objective on important matters of showing form and function. Your Sutton Associate can offer you personal and professional advice on what you really need to do - and what you could do better - to improve your home s selling prospects.

Outside Matters - get off to a good start by welcoming buyers with a tidy and inviting exterior.

• Yard - mow the lawn, trim hedges, rake leaves and offer a touch of flower power

• Driveway - keep the garage door closed and clear any tools, toys, oil leaks and snow

• Exterior - wash the windows, clean / repair any obvious damage to the roof, gutters and siding

• Entrance - a tidy walkway and freshly painted door open a world of possibilities

Clean Bill of Health - a clean home creates a wealth of selling health.

• Rooms - do a thorough top-to-bottom cleaning of every room including walls, counter surfaces, fixtures and windows

• Flooring - remove carpet stains and floor markings

• Storage - attics, basements and closets are important selling features that need to be presentable

• Odors - every buyer is looking for a sense of fresh ; eliminate any offensive food, pet, smoke or mildew odors; shampoo carpets, empty garbage frequently, bathe pets and open windows for fresh air; introduce pleasing scents - subtly - with potpourri, air fresheners, candles or baking

Gut the Clutter - space always sells, over-excessive decoration often doesn t. Clearing space and removing unnecessary clutter makes your home seem bigger and brighter.

• Furniture - consider storing furniture you don t use or need to create more space

• Knick-knacks - too many ornaments and personal mementos can impose a sense of style and burden otherwise pleasing features

• Counters - unnecessary appliances and gadgets should be stored away

Care Repairs - ensuring your home is in complete working order assures buyers they are making a sound investment in a home that has been well cared for - a home that won t bring unwanted surprises down the road.

• Leaky faucets, burned-out light bulbs, noisy furnaces and air conditioners, sticky doors, broken windows and dysfunctional appliances should be dealt with before they break the deal

New is Nice - buyers are looking for a new home, so give them a taste of what s to come…

    • A fresh coat of paint, a new area rug, crisp linen or dry clean the drapes are relatively small investments that can make a splash with buyers. Remember: neutral colours are always best and subtle styles have wider appeal.
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